**McDonald's Launches New $5 Value Deal Next Week for a Limited Time**
McDonald's is set to introduce a new value deal starting next week, but it will be available for a limited time only. The world’s largest hamburger chain, based in Chicago, is aiming to counteract declines in customer spending due to rising costs.
The $5 promotion, available from June 25, includes four items:
- A McChicken or McDouble
- Four-piece chicken nuggets
- Small fries
- Small drink
According to multiple reports, this deal will be available nationwide for about a month.
“We heard our fans loud and clear – they’re looking for even more great value from us, and this summer that’s exactly what they’ll get,” said Joe Erlinger, president of McDonald’s USA, in a statement. “Value has always been part of our DNA. We’re focused on living up to that legacy and offering delicious, affordable options customers can enjoy any time they walk through our doors, go through our drive-thru, or place an order through our app.”
In addition to the $5 meal deal, McDonald's noted that franchisees across the U.S. are offering their own specials, such as "buy one get one for $1 breakfast sandwiches" and mix-and-match deals. Customers are encouraged to check with their local McDonald's to see which deals are available.
“Affordable prices and creating memorable moments are what McDonald’s is all about,” said John Palmaccio, a McDonald’s owner and operator, in a statement. “As small business owners, it’s our responsibility to deliver great value to our local communities when they need it most. The $5 Meal Deal is the perfect complement to the everyday local deals customers can find in-store and on the app, like the 25 percent off any purchase of $10 or more deal that I’m offering at my restaurants in Savannah, Georgia.”
Erlinger emphasized the importance of focusing on value and affordability. Recently, McDonald’s responded to criticism over price increases after viral tweets and media reports claimed some locations were selling Big Mac combo meals for as much as $18.
In a post on the company’s website last month, Erlinger refuted claims that the average Big Mac price had doubled since 2019. He clarified that the average U.S. Big Mac cost $4.39 in 2019 and now costs $5.29, a 20.5% increase.
“For a brand that proudly serves nearly 90% of the U.S. population every year, we feel a responsibility to make sure the real facts are available,” Erlinger said.
Erlinger acknowledged frustrations over an $18 Big Mac meal price in Connecticut last summer, calling it “an exception.” He noted that franchisees, who own and operate 95% of U.S. McDonald’s locations, set their own pricing but strive to minimize the impact of price increases.
McDonald’s also revealed that some items have seen larger price jumps than the Big Mac. The average price of medium fries increased from $2.29 in 2019 to $3.29 now, a 44% increase.
Overall, McDonald’s said the average price of all menu items has risen 40% over the last five years, reflecting a 40% increase in the cost of labor, paper, and food. This rise is higher than the overall increase in consumer prices, which have gone up by 21% since December 2019, according to government figures.
McDonald’s experienced a significant slowdown in store traffic during the first three months of this year, as inflation-weary customers in the U.S. and other major markets dined out less frequently. In response, the company has promised more deals.
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